Data protection

Data protection


Personal data & legal information

Privacy policy

Privacy policy

The protection of your personal data is of particular concern to us!

We therefore process your data exclusively on the basis of the applicable legal provisions of EU Regulation No. 679/2016 (GDPR – General Data Protection Regulation), DSG 2000 (Data Protection Act 2000), DSG 2018 (Data Protection Act 2018) and TKG 2003 (Telecommunications Act 2003).

This data protection declaration is intended to inform the users of this website (also referred to as website or homepage) about the type, scope and purpose of the collection and use of personal data by Alpenhotel Tirolerhof GmbH, hereinafter referred to as “website operator/we/us”.

Please bear in mind that data transmission over the Internet can always be subject to security vulnerabilities. Complete protection against access by third parties is not possible.

We reserve the right to amend, supplement or adapt this privacy policy to legal changes without prior notice.

Responsible body
and contact person Data protection

  • Alpenhotel Tirolerhof GmbH
    Stubaitalstrasse 69
    6167 Neustift in the Stubai Valley
  • Responsible: G. Pfurtscheller
  • Place of jurisdiction: Innsbruck

and responsibility

  • Alpenhotel Tirolerhof GmbH accepts no liability for the content of external links.
  • If you recognize a grievance, please notify us accordingly.

Contact with us

  • If you contact us using the form or online booking on the website or by e-mail, the data you provide will be stored by us for up to seven years for the purpose of processing the inquiry and in the event of follow-up questions (excluding legally binding retention periods).
  • We do not pass on this data without your consent, unless we are/are legally obliged to do so.

with personal data

  • The website operator only collects, uses and passes on your personal data if this is permitted by law or if you consent to the collection of data, or if this is absolutely necessary in order to respond to your request and/or to ensure the fulfillment of a contract.
  • Personal data is all information that can be used to identify you personally and which can be traced back to you (e.g. your name, address, e-mail address, telephone number, etc.).
  • All necessary organizational and technical security measures are implemented.

Your personal data, in particular

  • Your master data (surname, first name, address, e-mail address, telephone and fax number, date of birth, customer number) as well as language and vehicle registration number
  • The data in travel documents (passport number, passport data, date of birth, issuing authority, duration, nationality) and identity documents (ID card, driving license, etc. including issuing authority and duration)
  • The data on payment type and in connection with payments, in particular with EC cards, credit cards and bank cards
  • The length of stay requested by you and the destinations, hotels, contact persons, conditions, special services, health data and personal preferences associated with the stay that you disclose to us
  • Special categories of data, such as health data and data on special needs and marriage/partnership, are required for our services. This may also include bookings of travel, tourist guides, gastronomy, transfers, insurance, events, tours, vouchers including customer creation, billing and their verification (B2B, B2C, FIT), and ticket bookings.

This data is therefore stored and processed by us for these purposes and, if necessary, transferred to third parties with whom we work to provide the most effective and best possible service for our guests – this may also include service providers in third countries as processors, software and agency service providers.

We do not use profiling or automated decision-making.

The legal bases for these data processing processes are:

  • The fulfillment of our pre-contractual and contractual obligations towards you
  • Consents obtained from you
  • Statutory, contractual or other legal obligations on our part (e.g. documentation rights and obligations under accounting, tax and customs law, contracts, reporting, legal disputes) and Section 96 TKG
  • Our legitimate interests (e.g. the improvement of our customer service, including in the area of direct advertising or the protection of our own legal interests).

The duration of storage is determined by the duration of our business relationship, the consent you have given and, in addition, by the statutory retention obligations and legal obligations applicable to us. We emphasize that in the case of regular cooperation for our best possible customer service, we strive to know your customer wishes already communicated to us so well that we can satisfy you continuously and permanently.

Your account data is only transmitted via an encrypted internet connection (https). We accept no liability for the loss of data or access to your data by third parties if we have complied with the security measures required according to the state of the art.

Contact details
in business transactions

  • Billing data and contract processing data are stored in accordance with the statutory periods and deleted or anonymized after up to seven years.
  • This data is passed on to the relevant processors for this purpose.

Legally binding

In case of doubt and/or legal cases, the German version of this website applies.

Transmission to third parties
and/or obligations of processors

  • Your personal data may be transmitted by us to processors (e.g. for the legally required notification to the tourism association) and to third parties who must be involved in the provision of the services you have requested, all of whom have undertaken to comply with the applicable data protection standards.
  • If compliance with European data protection standards is not possible – for example because standard contractual clauses, adequacy decisions or certifications are not guaranteed in a specific case – we will inform you in good time and also obtain the necessary consent from you. Please contact us for further information.


After consenting to receive newsletters, you will be informed about current topics and offers from Alpenhotel Tirolerhof GmbH. For this purpose, personal data such as name and e-mail address are stored and saved in the CRM and mail system. You can revoke your consent to this at any time in the newsletter or by sending us a message.

Access data

We host our web service with domainfactory GmbH (website provider), with servers in Germany. You can find more information on data protection at Domainfactory on the Domainfactory website at: and

The website operator or site provider collects data about access to the site and stores it as so-called “server log files”. The following data is logged in this way:

  • Visited website
  • Time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you reached the page
  • Browser used
  • Operating system used
  • IP address used

The data collected is only used for statistical analysis and to improve the website. However, the website operator reserves the right to check the server log files retrospectively if there are concrete indications of unlawful use.


This website uses cookies. These are small text files that are stored on your end device. Your browser accesses these files. The use of cookies increases the user-friendliness and security of this website.

Cookies are recognized the next time you visit our website and make a significant contribution to speeding up loading processes, for example, and making the use of our services more convenient for you. Common browsers offer the setting option of not allowing cookies.

There is no guarantee that you will be able to access all functions of this website without restrictions if you make the appropriate settings.

By setting the cookie settings with a click on the button “Only necessary”, cookies necessary for the operation of the site are set and enable, among other things, basic functions such as navigation and color selection as well as security-relevant functionalities.

By setting the cookie settings with a click on the “Allow all cookies” button, both necessary cookies and cookies for improvement are set. Cookies for improvement are, for example, cookies from Google Analytics to create statistics for our website and thus improve it.

Rights of the user

Information, correction and deletion

As a user (visitor to this website), you can request information free of charge about what personal data has been stored about you. If your request does not conflict with a legal obligation to retain data (e.g. data retention, obligation to retain billing data), you have the right to have incorrect data corrected and to have your personal data blocked or deleted.

Google Analytics
Web analysis

If you have consented to the setting of all cookies by clicking on the “Allow all cookies” button, we use the “Google Analytics” service on this website.

The “Google Analytics” service, which is provided by Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) is used to analyze website usage by users. The service uses “cookies”: These are text files that are stored on your end device. The information collected by the cookies is usually sent to a Google server in the USA and stored there.

IP anonymization is used on this website. The IP address of users is shortened within the member states of the EU and the European Economic Area. This shortening eliminates the personal reference to your IP address. As part of the agreement on the order data agreement, which the website operators have concluded with Google Inc. If you have concluded a contract with us, we use the information collected to analyze website usage and website activity and provide services related to Internet usage.

You have the option of preventing the storage of cookies on your device by making the appropriate settings in your browser. There is no guarantee that you will be able to access all functions of this website without restrictions if your browser does not allow cookies.

You can also use a browser plug-in to prevent the information collected by cookies (including your IP address) from being sent to Google Inc. and transmitted by Google Inc. be used. The following link will take you to the corresponding plugin:

Alternatively, you can prevent Google Analytics from collecting data about you within this website by clicking on this link (IMPORTANT: insert opt-out link). Click on the link above to download an “opt-out cookie”. Your browser must therefore allow the storage of cookies. If you delete your cookies regularly, you will need to click on the link again each time you visit this website.

Here you can find further information on the use of data by Google Inc.: